SVG earns the number three spot simply because it is becoming more ubiquitous on the web. It does NOT allow for transparency, however, so can only be used when a white background is acceptable or if the logo is part of a larger JPG image (like a social media post). JPG file size is usually smaller than PNG, and it works in all the same places. I think JPG is probably the most well-known file format so many clients will default to it for that reason alone. Their relatively small file size also makes them an excellent choice for profile images and branded SaaS accounts. It has transparency so PNG logos can be placed on top of any type of background. PNG is the premier file format for client needs because it can be uploaded anywhere on the web, or to any kind of office software. We live in InDesign, Illustrator, and Photoshop. Maybe a nice direct mail piece? Make it in Word! No, but seriously, they’ll use Word to make their letterheads, memos, fax cover sheets, You name it. Internal Documents WordĬlients love Microsoft Word. I would bet that most of the requests you’ve gotten from your clients for ad-hoc logo files have been so that they could upload logos to their social media site or invoicing software. By far the most common ways clients use the logo files you provide them with is to create internal documents or for web use and social media. They have all had pretty similar needs when it came to logo files and their own personal uses for them. I’ve worked with scores of clients in many different industries over the years. Our logo packages have to cover every possibility, so they’re packed to the brim, but which of these files are actually useful from our client’s perspective.
UNIVERSAL TYPE CLIENT INDESIGN 2020 SOFTWARE
Consult the Help documentation for your software for information on converting fonts to outlines.As logo designers, we’re all familiar with the conundrum of needing to send our clients dozens of logo files in a bunch of different file types, but at the same time being worried that our clients won’t use 99% of them. Some software applications do not allow you to convert your text to outlines. Please note: Once converted, the text cannot be edited. If you have finalized your design and edited your text to your satisfaction, you can then convert all your type to paths/outlines. In the case of logos or graphics, it is recommended that you always convert your text. That way, the computer sees your text as a vector path, rather than a font. You can then attach it to en email or submit it via our File Uploadpage.Ĭonverting Text To Paths/Outlines - In the case of publications created in Adobe Illustrator and Adobe InDesign (including logos and graphic art) it can be to your advantage to turn your text into paths/outlines. When sending fonts, it's best to compress them by right-clicking the folder and selecting Send to and then compressed (zipped) folder. Click Copy to Folder (NOT Move to Folder).
When you release the right button, a menu will appear. For example, also send Times Bold, Times Italic, and Times BoldItalic when sending Times Roman.) Next, right-click (and hold) on one of the selected fonts and drag onto the folder you created on the desktop. (Be sure to select all versions of the fonts you used. Then, locate the fonts you need within that Control Panel fonts folder. Before copying your fonts, create a folder on your desktop into which you can copy the fonts. Somewhere in there will be a folder with your fonts. Click on the Start button, then click on the Control Panel.
UNIVERSAL TYPE CLIENT INDESIGN 2020 WINDOWS
Windows Fonts - On most Windows systems, you can view your loaded and usable fonts in the Windows Control Panel.
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